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Rodrigo Gaya Villar Photography



In a glance, generations of memories & emotions rush in.  

So personal, yet universal to us all.

But, who still drives them? Why are they still on the road?

What drives their passion?

This photo series serves as a cultural exploration, documentation, and ultimately preservation of the Vocho's last expression: the life of an antique. 


Beyond its ability to bring a smile, the Vocho became a medium passing tradition on to future generations. Forming communities of modern-day adventurers across Mexico, a bond between driver, car, and community.   

I first encountered its magic during street photography walks in Mexico City. Living in Mexico for the first time, I felt time and space to explore my surroundings. Totally enveloped by surreal environments, the Vocho presented itself over and over, resonating with memories within us of past experiences. For me, my mother sharing with me stories from her childhood.

As a curious photographer exploring my neighborhood and beyond, I'd use this object as my guide. Eventually, it became a social documentary about a culture/lifestyle displaying a joy for life, adventure, and community. Seeing these classic cars as pieces of artwork,, each a variation reflecting the tastes and lifestyles of each owner.  

Ask someone about a vocho, and you're likely to hear a detailed story about their experiences growing up around one.

Working on this project, I soon came to realize that almost every Mexican has a story to share with a Vocho. The lore, transcending all cultural and societal boundaries.


This is where I understood the object as a medium used to pass on traditions, beyond its designed intent.

Don Chuy describes what it means to be a vocho owner & how it carries spirit of community, passion, and adventure. 


Along with all the headaches of a classic car, including theft, he realized he had always hard a vochero spirit when he later joined his local vocho club. 

This long-term project aims to be published as a photobook. A monograph showcasing the dynamic expression of culture through this object. 

Currently producing the first proof of concept while reaching out to publishers for backing. 

There are many ways to support this project, from investments, to sharing on social media, or sign up for my newsletter for more upcoming information. -RGV

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Padre e Hijo Xochivolks CDMX Vochos Unidos. Photo by Rodrigo Gaya Villar
Light blue vocho Xochivolks CDMX Photo by Rodrigo Gaya Villar
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